I'm the founder and creative director of LUCKYNELLY – a Berlin-based vegan luxury accessories brand. I founded LUCKYNELLY in 2012 with the vision of creating sculptural, high-end handbags without animal leather.
Since then, my work has combined design and craftsmanship with continuous material innovation – from early experiments to next-generation and bio-based materials. LUCKYNELLY is deeply personal to me, shaped by curiosity, emotion and the belief that luxury can be distinctive, full of character and animal-free.
Christine Rochlitz
Founder & Creative Director, LUCKYNELLY
The Beginning
Long before LUCKYNELLY existed, there was Sandy — a Bearded Collie.
Growing up with her taught me how kindness, trust and respect for animals can shape the way we see the world.
Years later, when Lucky entered my life, that belief became even stronger. The bond between a dog and a rabbit never seemed unusual to me — it felt completely natural.
THE SOULS BEHIND THE NAME
Nelly, a gentle Bearded Collie, came into my life as a four-month-old puppy and quickly became my constant companion — my comfort, my joy and my muse.
About a year later, I found a small, starving rabbit in a glass box. A handwritten sign read: “Hello, I’m Lucky. Please take me with you quickly. I’m already six months old.” I took him home.
When I opened the box in my apartment, Lucky ran straight to Nelly and hid beneath her. She gently licked his ears. From that moment on, they were inseparable — a deep and natural bond between two animals who could hardly have been more different.
our philosophy
LUCKYNELLY IS MORE THAN A LABEL.
It is a commitment.
We create sculptural vegan luxury through craftsmanship, material innovation and responsibility — proving that exceptional design does not require animal materials.
Our mission
Luxury must never come at the cost of a life.
LUCKYNELLY creates distinctive vegan handbags and accessories through independent design, craftsmanship and material innovation.
Each piece is developed with care in Berlin and made in limited quantities rather than for mass production.
AI-enhanced concept visual.
Inside the atelier
Step inside the making process, from first sketches and material experiments to handcrafted prototypes and finished pieces.
The journey continues
For me, design has never been about repeating what already exists. It is a continuous search for new materials, new ideas and new ways to create luxury with respect for life.
Every new material, every prototype and every collection is another step in that journey — always driven by curiosity, craftsmanship and compassion.
Explore the material journey
Discover the innovative materials, prototypes and experiments that continue to shape the future of LUCKYNELLY.
International recognition
LUCKYNELLY has appeared in international fashion publications, editorials, film events and red-carpet moments — carrying its message of compassionate luxury far beyond the atelier.
Editorial
Editorial
Editorial
IN MEMORY
Lucky and Nelly may no longer be with us, but their kindness continues to guide every step of the LUCKYNELLY journey.
