THE LUCKYNELLY WORLD

Sandy, our family dog, taught me that animals are never “just animals.” She brought our family closer together and changed the way I saw the world. Looking back, this was the very beginning of everything that would later become LUCKYNELLY.

During my Fashion Design diploma, I explored silhouettes, materials, textile techniques and storytelling. Every collection began with mood boards, sketches and countless experiments before becoming a finished design.

Before founding LUCKYNELLY, I spent several years designing collections, prints and product concepts for established fashion and lifestyle brands. It taught me the craftsmanship behind commercial design. But something was missing — the freedom to create a brand built on my own values.

Every LUCKYNELLY bag started with sketches, paper patterns and countless hours of craftsmanship. From the very beginning, the goal was to create sculptural handbags without animal leather — combining precision, innovation and a different vision of luxury.

Every LUCKYNELLY bag begins with an idea — followed by sketches, paper patterns, material selection and handcrafted prototypes.

Every detail, from the hardware to the final stitch, is tested, refined and reworked until proportion, function and craftsmanship come together.

Long before production begins, each design is brought to life by hand in the Berlin atelier.

In 2015, LUCKYNELLY was contacted by British Vogue and featured for the first time in the magazine’s Designer Profile section.

For a small Berlin-based vegan handbag brand, this was a defining moment — showing that conscious, animal-free luxury could enter the international fashion conversation.

In 2016, LUCKYNELLY exhibited at ILM Offenbach, one of the world’s leading trade fairs for leather goods and fashion accessories. At a time when vegan luxury handbags were still widely met with scepticism, the Berlin-based brand introduced an alternative vision for the future of luxury.

At a time when vegan luxury handbags were still uncommon within the traditional leather goods industry, LUCKYNELLY remained committed to its vision of creating sculptural handbags without animal leather. Looking back today, the exhibition marks an important milestone in the brand’s pioneering journey.

AMY was nominated for the Green Product Award Fashion and received the Editor’s Choice award.

The sculptural mini bag is crafted from BERRIESTEX — a vegan, plastic-free material developed by Christine Rochlitz using overripe strawberries.

Während der Paris Fashion Week 2022 wurden ausgewählte LUCKYNELLY-Handtaschen im Rahmen der Flying-Solo-Präsentation in Paris auf dem Laufsteg gezeigt.

In einem opulenten historischen Interieur inszeniert, brachte die Show die skulpturalen veganen Designs von LUCKYNELLY in einen internationalen Fashion-Week-Kontext.

After Blacky was adopted from a Berlin animal shelter and became part of the LUCKYNELLY family, his distinctive silhouette inspired an entirely new design.

Handcrafted in the Berlin studio from vegan OLEATEX material, the Blacky Bag transforms his upright ears, rounded body and playful character into a sculptural wearable object — a personal tribute to rescue, companionship and the animals who continue to shape the world of LUCKYNELLY.

Every collection begins with an idea. Every pattern, every material and every prototype opens the door to new possibilities.

LUCKYNELLY continues to explore the future of sculptural handbag design through craftsmanship, material innovation and a deep commitment to creating luxury without animal leather. The story is still being written — and the next chapter has already begun.