Privacy policy
PRIVACY POLICY
Last updated: 17 July 2026
LUCKYNELLY GmbH, trading as LUCKYNELLY ATELIER, operates this shop and website, including all related information, content, features, tools, products and services, in order to provide you as a customer with a personalised shopping experience (the “Services”).
LUCKYNELLY ATELIER is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use or disclose personal data when you visit or use the website, make a purchase or other transaction using the Services, or otherwise communicate with us. If there is any conflict between our Terms and Conditions and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing and disclosure of your personal data.
Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your data as described herein.
WHAT PERSONAL DATA DO WE COLLECT OR PROCESS?
When we use the term “personal data”, we mean information that identifies you or another person, or that can be directly linked to you. Personal data does not include information that is collected anonymously or has been anonymised in such a way that it cannot identify you or be linked to you.
Depending on how you interact with the Services, where you reside, and as permitted or required by applicable law, we may collect or process the following categories of personal data, including inferences drawn from such personal data:
• Contact details, including your name, postal address, billing address, delivery address, telephone number and email address.
• Financial information, including credit card and debit card numbers, financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation and other payment details.
• Account information, including your username, password, security questions, configurations and settings.
• Transaction information, including items that you view, add to your shopping cart, add to your wish list or purchase, return, exchange or cancel, as well as details of your previous transactions.
• Communications with us, including information that you provide when communicating with us, for example when submitting a customer support request.
• Device information, including information about your device, browser or network connection, IP address and other unique identifiers.
• Usage information, including information about your interaction with the Services, such as how and when you interact with or browse the Services.
SOURCES OF PERSONAL DATA
We may collect personal data from the following sources:
• Directly from you. We collect data, among other things, when you create an account, access or use the Services, communicate with us or otherwise provide us with your personal data.
• Automatically through the Services. We collect data, among other things, from your device, when you use our products or Services or visit our website, and through the use of cookies and similar technologies.
• From our service providers. We collect data, among other things, when we engage service providers to enable certain technologies and when they collect or process personal data on our behalf.
• From our partners and other third parties.
HOW DO WE USE YOUR PERSONAL DATA?
Depending on how you interact with us or which Services you use, we may use personal data for the following purposes:
• Providing, personalising and improving the Services. We use your personal data to provide the Services to you. This includes, among other things, performing our contract with you, processing your payments, fulfilling your orders, storing your configurations and items in which you have expressed an interest, sending notifications relating to your account, creating, maintaining and otherwise managing your account, arranging shipping, facilitating returns and exchanges, enabling you to submit reviews and creating a personalised shopping experience for you, for example by recommending products based on your purchases. This may also include using your personal data to further personalise and improve the Services.
• Marketing and advertising. We use your personal data for marketing and advertising purposes, for example to send marketing and promotional communications by email, SMS or post and to display online advertisements for products or Services on our website or other websites, including based on items that you previously purchased or added to your shopping cart and other activities relating to the Services.
• Security and fraud prevention. We use your personal data to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe or malicious activity, protect public safety and ensure the security of our Services. If you choose to use the Services and register an account, you are responsible for safeguarding your account credentials. We strongly recommend that you do not share your username, password or other access credentials with other persons.
• Communicating with you. We use your personal data to provide customer support and effective Services, respond promptly to your enquiries and maintain our business relationship with you.
• Legal reasons. We use your personal data to comply with applicable law or respond to lawful legal processes, including requests from law enforcement or regulatory authorities, to investigate or participate in civil investigations, potential or actual legal disputes or other adversarial proceedings, and to investigate potential violations of or enforce our terms and policies.
LEGAL BASES FOR PROCESSING
Where the General Data Protection Regulation applies, we process your personal data on the following legal bases:
• Article 6(1)(b) GDPR, where processing is necessary for the performance of a contract with you or in order to take steps at your request prior to entering into a contract, in particular for processing orders, payments, deliveries, returns, customer accounts and product-related enquiries.
• Article 6(1)(c) GDPR, where processing is necessary for compliance with legal obligations, in particular obligations under commercial, tax and statutory retention laws.
• Article 6(1)(f) GDPR, on the basis of our legitimate interests in the secure and functional operation of our online shop, the prevention of fraud and misuse, efficient customer communication and the establishment, exercise or defence of legal claims, provided that your interests or fundamental rights do not override those interests.
• Article 6(1)(a) GDPR, where you have given us your consent, in particular for optional cookies and comparable technologies, non-essential analytics or marketing activities, personalised advertising and the sending of marketing emails. You may withdraw your consent at any time with effect for the future.
HOW DO WE DISCLOSE PERSONAL DATA?
Under certain circumstances, we may disclose your personal data to third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include the following:
• To Shopify, vendors and other third parties that provide Services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping.
• To business and marketing partners that provide marketing services to you and display advertisements to you. For example, we use Shopify to support personalised advertising through third-party services based on your online activities across different merchants and websites. Our business and marketing partners use your data in accordance with their own privacy policies. Depending on where you reside, you may have the right to instruct us not to disclose information about you for the purpose of displaying targeted advertising and marketing based on your online activities across different merchants and websites.
• Where you request or otherwise consent to the disclosure of certain information to third parties, for example in order to deliver products to you or when you use social media widgets or login integrations.
• To our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or insolvency, to comply with applicable legal obligations, including responding to subpoenas, search warrants and similar requests, to enforce applicable terms of service or policies, and to protect or defend the Services, our rights and the rights of our users or others.
RELATIONSHIP WITH SHOPIFY
The Services are hosted by Shopify. Shopify collects and processes personal data relating to your access to and use of the Services in order to provide and improve the Services for you.
Data that you submit to the Services is disclosed to Shopify and to third parties that may be located in countries other than your country of residence in order to provide and improve the Services for you.
In order to protect, grow and improve our business, we also use certain enhanced Shopify features that incorporate data and information from your interactions with our shop, other merchants and Shopify. To provide these enhanced features, Shopify may use personal data collected through your interactions with our shop, other merchants and Shopify.
In such circumstances, Shopify is responsible for processing your personal data, including responding to requests to exercise your rights regarding Shopify’s use of your personal data for these purposes.
Further information about how Shopify uses your personal data and the rights available to you can be found in Shopify’s Consumer Privacy Policy. Depending on where you reside, you may exercise certain rights regarding your personal data through the Shopify Privacy Portal.
THIRD-PARTY WEBSITES AND LINKS
The Services may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions.
We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness or reliability of information found on those websites.
Information that you provide in public or semi-public areas, including information that you share on third-party social networking platforms, may also be visible to other users of the Services and/or users of those third-party platforms, without restriction as to its use by us or by a third party.
Our inclusion of such links does not imply that we endorse the content of those platforms or their owners or operators, unless expressly stated in the Services.
CHILDREN’S DATA
The Services are not intended for use by children, and we do not knowingly collect personal data from children who have not reached the age of majority in their country.
If you are the parent or guardian of a child who has provided us with personal data, you may contact us using the contact details below to request the deletion of such data.
As of the effective date of this Privacy Policy, we are not aware that we “share” or “sell” personal data relating to persons under the age of 16, as those terms are defined under applicable law.
SECURITY AND RETENTION OF YOUR DATA
Please note that no security measures are perfect or impenetrable, and we therefore cannot guarantee “perfect security”. Information that you send to us may also be exposed to risks while in transit. We recommend that you do not use insecure channels to transmit sensitive or confidential information to us.
The length of time for which we retain your personal data depends on various factors. These include, for example, whether we need the data to manage your account, provide Services to you, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.
YOUR RIGHTS AND OPTIONS
Depending on where you reside, you may have some or all of the rights set out below in relation to your personal data. These rights are not absolute, may apply only in certain circumstances and, in some cases, we may refuse your request where permitted by law.
• Right of access. You may have the right to request access to the personal data that we hold about you.
• Right to deletion. You may have the right to request that we delete personal data that we hold about you.
• Right to rectification. You may have the right to request that we correct inaccurate personal data that we hold about you.
• Right to data portability. You may have the right to receive a copy of the personal data that we hold about you and to request that we transfer it to a third party in certain circumstances and subject to certain exceptions.
• Managing communication preferences. We may send you promotional emails. You may opt out of receiving these emails at any time by using the unsubscribe option included in our emails. If you opt out, we may continue to send you non-promotional emails, for example regarding your account or orders that you have placed.
If you reside in the United Kingdom or the European Economic Area, subject to the exceptions and limitations provided by local law, you may also exercise the following rights in addition to those listed above:
• Right to object and right to restriction of processing. You may have the right to request that we stop or restrict the processing of personal data for certain purposes.
• Withdrawal of consent. Where we rely on consent to process your personal data, you have the right to withdraw that consent. Withdrawal of consent does not affect the lawfulness of processing based on your consent before its withdrawal.
You may exercise these rights where indicated within the Services or by contacting us using the contact details provided below.
Further information about how Shopify uses your personal data and the rights available to you, including rights relating to data processed by Shopify, is available at:
https://privacy.shopify.com/en
You will not be disadvantaged for exercising any of these rights.
Where permitted or required by applicable law, we may need to verify your identity before processing your request. In accordance with applicable law, you may appoint an authorised representative to make requests on your behalf.
Before accepting a request from a representative, we may require proof that you have authorised that person to act on your behalf. You may also be required to verify your identity directly with us. We will respond to your request promptly in accordance with applicable law.
COMPLAINTS
If you have complaints about how we process your personal data, please contact us using the contact details below.
Depending on where you reside, you may have the right to appeal our decision by contacting us using the contact details below or to lodge a complaint with the competent data protection authority.
A list of the competent data protection supervisory authorities in the European Economic Area is available through the relevant European data protection authorities.
INTERNATIONAL TRANSFERS
Please note that we may transfer, store and process your personal data outside the country in which you reside.
Where we transfer your personal data outside the European Economic Area or the United Kingdom, we rely on recognised transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent agreements issued by the competent authority in the United Kingdom, unless the transfer is made to a country that has been recognised as providing an adequate level of protection.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time, for example to reflect changes to our practices or for other operational, legal or regulatory reasons.
We will publish the revised Privacy Policy on this website, update the “Last updated” date accordingly and provide any notice required by applicable law.
CONTACT
If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your data protection rights, please contact:
LUCKYNELLY GmbH
Kaiserin-Augusta-Straße 27
12103 Berlin
Germany
Represented by the Managing Director:
Peter Christoph Klaus Lenze
Phone: +49 30 75 651 197
Email: info@luckynelly.com
The controller within the meaning of applicable data protection laws is LUCKYNELLY GmbH.